Fuel Up to Play 60 is a new organization aiming to help schools help themselves by getting kids to focus on a combination of physical activity and healthy nutrition choices on a daily basis. Is your school planning on or already participating in the Fuel Up to Play 60 program sponsored by the NFL? If so, they are offering a new grant program to help jump start your school’s individual program. Earn your team up to $3,000 in grant money to use on a customized Fuel Up to Play 60 program of your own design. With the playoffs in progress and Super Bowl in sight, our youth are invested in football more than ever. The NFL will allocate marketing to promote the new program to kids while they are watching their favorite players on TV or at the stadium. Then when the players visit their schools or hold community events, the kids will begin to understand the importance of a healthy and active lifestyle.
There are several unique aspects of this program that set it above the rest. Numerous attempts have been made in the past to improve our kids’ health and fitness but the obesity problems still remain. Something different must be done, and the Fuel Up to Play 60 program is ready to take on the task. Here are several unique characteristics of the program:
- For Youth, By Youth: Youth helped design, test, and implement the program. They have been involved in every aspect of the process, making it an authentic experience that all youth are willing to adopt at their own schools.
- Comprehensive Approach: Too many programs focus solely on one aspect of youth health, either physical activity or nutrition. Fuel Up to Play 60 treats the two as one in the same, taking a holistic approach to solving our youth’s obesity dilemma.
- Influential Partners: Our youth look up to the NFL and its players to set a good example for them. Fuel Up to Play 60 brings health to the attention of kids by capitalizing on those players’s influence. Throughout the season and leading up to the Super Bowl, the NFL leaders will spread the message of the importance of proper nutrition and daily physical activity. To logistically help the NFL, the National Dairy Council will use their resources and relationship with the education system to supply proper nutrition information and materials.
- Customized Programs: Fuel Up to Play 60 doesn’t have a set of required action that needs to be taken by each school. Instead, they have several principles and suggestions, but let the youth decide for themselves and make the program their own. Each school is given the autonomy to decide what is best for them and let the youth implement it how they see fit.
- Broad Reach: Last year alone, the program reached over 60,000 schools and 36 million youth. With new funding opportunities, Fuel Up to Play 60 should be able to touch every youth in the United States in the next couple of years.
Funding Opportunities: All K-12 schools are eligible for the new funding opportunities. This can be a great resource for schools weakened by heavy budget cuts, but who still want to make big changes in their student’s lives. Every student deserves the same access to fitness and healthy food choices and the NFL, Dairy Farmers, U.S. Department of Agriculture, and private donors are all stepping up to the plate to help out financially. There are two different ways your school can earn funding for your Fuel Up to Play 60 team.
- The first is a competitive, nationwide grant available for schools enrolled in the Fuel Up to Play 60 program. These funds can be used for numerous aspects in jump starting your team’s program.
- The Child Nutrition and Fitness Initiative Breakfast Grant program is a grant that will provide funds for increasing the nutritious value of meals available at school, specifically alternative breakfast options.
What are the funds for? The broad answer is to help reduce obesity by helping youth implement programs focusing on nutrition and physical activity. Specifically, the funds can be used for a wide variety of things. Each school must present a detailed budget of what your school’s team will spend the funds on, but there are numerous options for customization. The categories on the application include: promotional materials, giveaways to encourage participation, staff/professional involvement, foodservice materials and equipment, physical activities materials and equipment, nutrition educational materials, and other.
If you’ve been looking for funds to implement SPARK curriculum, training or equipment in your school this is the perfect opportunity! Or, if you already have SPARK in your school, you can use these funds to expand and extend your program(s)!
More Fuel Up to Play 60 Resources:
- Enroll in Fuel Up to Play 60
- Funding Application Form
- What is the purpose of the funds?
- How can our schools use the funds?